Discover

• Researched EuroAutoSpare's brand, target audience, and competitors

• Studied the Dubai auto parts market to understand what content performs well

• Identified what customers value most quality, trust, and performance

Define

• Defined the visual direction based on research

• Decided to use the brand's signature blue as the dominant color across all posts

• This created a strong and consistent look that made every post instantly recognizable

Develop

• Experimented with layouts, content types, and visual hierarchy

• Chose Anton italics for headings which is bold and condensed, giving a sense of speed and movement

• Used Poppins for body text which is clean, modern, and easy to read

• Designed all CTAs in red to make them pop against the blue background

• Placed CTAs at the same position in every post for consistency and familiarity

• Fixed the brand logo at a definite spot across all creatives for brand recognition

Deliver

• Finalized a complete set of social media creatives

• Every post was consistent, on brand, and visually strong

• All designs were ready to be published across social media platforms

Conclusion

This project helped me apply a structured design process to a real brand. By keeping the colors, typography, CTAs, and logo consistent throughout, I was able to deliver a social media campaign that looks professional, on-brand, and ready to make an impact online.

Click on the button below to check out the posts.